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EN1 - ENGAGE:BDR LIMITED


nipper
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engage:BDR Limited (EN1) is an internet-based marketplace platform and associated technology solution provider. engage: BDR's proprietary technology is used to optimise the sale of advertising inventory from digital publishers (websites and apps) to advertisers and their agents (brands, agencies and advertising platforms).

Established in 2009 and listing in 2017, raising $6M at 20c, EN1 has developed proprietary programmatic technology that manages internet video and display advertising for advertisers, advertising agencies and the websites that display those advertisements. It acts as an intermediary between advertisers and website publishers by consolidating vast amounts of advertising inventory, automating complicated workflows and offering precise targeting capabilities to advertisers at significant scale.

 

The high water mark was a $4,144 operating profit for Q2 2020, slumping to a $740,540 loss in Q3 2020 and then a $2,193,518 loss in Q4 2020. Even though they raised $3.25M in the most recent quarter via a capital raising, they will have to raise more capital or resort to debt financing if these operating losses continue.

Still trying to work out what it does. It basically collects information on people on their phones via ads and then redirects further ads to them. :

At present, about 85% of revenue comes from the core business, "programmatic" advertising, which is the automated buying and selling of online advertising, through an "Ad Exchange." The company's app advertising platform AdCel, is second in line as a revenue contributor – and growing fast.

 

The specific advertising space we help advertisers reach is in mobile apps, says engage:BDR co-founder and executive chairman Ted Dhanik. In app advertising, there is much richer data than you have on the web. The app world is much bigger than the web world, and advertisers want the really deep targeting capabilities, that they don't have on the web.

 

engage:BDR applies artificial intelligence (AI) tools to leverage automated and data-rich computing techniques that allow it to "better predict what ad buyers are willing to buy and what they're willing to pay, in real-time," says Dhanik.

 

We see who opens the ad, we see who we serve the ad to, because our technology lives on the device. Users are targeted not by identification of personal information, we do not know who the user is, we just know the user's pattern of behaviour. We provide that data to the advertiser when the auction happens – engage:BDR handles 100 billion dynamic ad auctions every day ... and the advertiser uses that data to better target that user, to get better engagement with their ad campaign, says Dhanik.

 

He says the company is "right in the sweet spot" of the global shift toward mobile in app advertising, where the surging use of mobile apps is encouraging brands and advertising agencies to favour in-app advertising. According to measurement company Statistica, there were 178.1 billion mobile apps downloaded worldwide in 2017, a number that is predicted to rise above 189 billion in 2020, and to more than 258 billion downloads worldwide in 2022.

 

Millennials and Gen Z consumers, who range in age from 18-35, make up the largest percentage of mobile app users. Advertising in these apps provides advertisers with a large pool of active users, who are more likely to engage with the ads

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But what if they do not engage, have no money, only have 24 hours in a day / forgot to recharge? Anyway, from 20c to 0.6c, raising capital along the way and losing money hand over fist. Will it survive? Is there a movement of tech savvy Millennials taking it up?

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