If I could jump in here and suggest an answer.
I think the number one recommendation should be for the company to use a good proven marketing company and pay what they ask. in fact find out who the best are and let them run with it. This is the one thing I think the company could sucessfully get a capital rasing up for.
Number two is that Vagif should allow this reputable marketing company to run things. If they require input they will ask for it. I believe someone else, notably someone who will stand up for the company even if it means tactfully telling the chairman to pull his head in, should manage this project
Thirdly, under no circumstances should the company consider taking on any more marketing themselves. Even if it is "a different company" with our directors.
The company have proven that they are good at selling what they do to investors and navigating regulators. They have also proven that they do a crap job of taking this product into busy markets. Its time they realised where they are at, and asked for some help in having a fair crack at the australian market with products they already have. Even if for a start its wholesalling to blackmores for a minimal profit.
Anyways hope you didnt mind me butting in.
Edit: I think Bioeffectives would be much more sucessful if they were in 20 different product lines from 4 different companies. than 4 product lines from 1 company.